Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain.

Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors.

Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

Production

Director: Media Education Foundation

Producer: Media Education Foundation

Writer: Media Education Foundation

Cast: -

Categories

Categories: Education , Documentary » History , Current Events » News

Tags: profit bucks pharma drugs big medicine corporation

View file

1.

Big Bucks Big Pharma.mkv

281.6 MB

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